#BuildingInPublic

Building in Public is a popular marketing strategy with entrepreneurs and start-ups. The idea is that by practicing transparency online during the early stages of growing your business you will have time to build a community around your product or service. A community is essential for testing your product-market fit. Also, by interacting with potential customers you’re reaching your target demographic. All of this without launching. My target group is first-time entrepreneurs. I’ll identify them through the hashtag through accounts already expressing interest in the strategy. Below is a Pecha Kucha style presentation video